Business Strategy

How To Craft a Winning Go-To-Market Strategy For B2B Tech Startups

Building a startup company and making it successful takes a lot more than just creating a great product. The grim reality is that 90% of startups fail. To give your startup the best chance of success, you’d also need to execute well in key areas such as acquiring funding and managing finance effectively, building a …

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How to Develop a Content Marketing Strategy to Attract Leads and Boost Sales

Having a content marketing strategy is the most important part of doing marketing on the web. This is especially true in the B2B world where the sales cycle is long or if you’re selling services or high ticket items. Having interesting content is what helps you start that initial relationship with your prospects and keeps …

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Implement these 5 Marketing Intiatives to Jumpstart Your Business in 2012

2012 should be an exciting year for small businesses. With so many low cost and high impact online marketing methods available, you can dramatically boost your business performances if you apply the best practices of these modern marketing methods and strategies. Just implement the following marketing initiatives and watch your business explode with profits! (1) …

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Apply these B2B Lead Nurturing Tactics to Convert Skeptical Prospects into Convinced Customers

The buying cycle in the B2B space can be complex and long. Depending on the industry and business, the buying cycle could be a few months to a year or more. Furthermore, there could be multiple parties involved in the buying decision. As such, don’t expect visitors arriving on your website to be in the …

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Double Your Business Efficiency with a Marketing Automation Solution

Save Time, Grow Fast, and Build Loyal Customers with a Marketing Automation Solution Managing a small business is tough. Business owners are inundated with tasks to do every day. With such a busy schedule, who has the time to do marketing and customer service? You have 2 options.  You could either hire more people or …

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How to Build a Rock Solid Brand for Your Small Business and Turn Your Customers into Loyal Fans

Building your brand is perhaps the most important aspect of marketing and growing your small business. It’s proven time and time again that businesses who invest the resources to build their brands are able to build incredible customer loyalty and reap great rewards. Just look at the big brands such as Coca Cola, Nike, Disney, …

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Unlock This One Key to Explode Your Business Growth and Success!

What do companies like Apple, Nordstrom, Zappos, and Ritz Carlton have in common other than being very successful? Do you know what makes them successful and the reasons why they are the most admirable companies? It could be argued that there are lots of things that go into making a successful company. But from my …

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